Generally speaking, when we encourage patrons to try new things in the shop, they’re pretty receptive – and really, why not? Hand anyone a little chunk of chocolate to nibble on and they’re almost certain to like it, or at least appreciate the attempt.
The only glaring exception is white chocolate. This is not to say that we don’t get a lot of customers who adore the stuff – we do. Nor is it to say that we haven’t converted a fair chunk of former white chocolate-haters – we have; most are floored when they taste the different kinds we have in the shop, from our own Chocophilia ‘Lemon Dream’ and ‘Roses Are Red’ bars to the absolutely fantastic Amedei ‘Pistacchi’ bar. But it is perhaps the most polarizing chocolate we carry, and there are many who just can’t get behind it.
Still, if any of you reading out there are thinking of giving it another chance, be sure to consider the following: